My question is: why? Every summer or so, audiences get this ham-fisted environmental message crammed down their throats. A lot of time, it pays off. Avatar, the highest grossing movie ever made, can have it's plot boiled down to: trees are good. Wall-E and The Day After Tomorrow are both high grossing pictures with the most blatant: "Give a Hoot, Don't Pollute," message. Even M. Night Shyamalan's last movie, The Happening, was about trees killing people in self-defense (I never said all these movies were good).
Still, I have to ask why? Is it doing any good? Asking people to make small changes in their lives to improve the environment isn't going to change the world. Right now, we have Hipsters, who are the most environmentally conscious group since the Hippies. All the bike-riding and upcycling they're doing is never going to offset the people cruising around in their SUVs. Converting a few people with a positive message for change isn't actually going to change anything.
I'm singling movies out because: People have to drive to the movies in their SUVs to sit in air-conditioned theater and eat bio-engineered popcorn out of a bag that won't be bio-degraded and instead find it's way to the trash. Then they come out with the DVDs and Blu-Rays, only nobody really uses those anymore, so they end up in the landfills, or if not they will in ten years.Even the stores selling them will be gutted in two years, and the theaters showing the movies will be torn down in five to make way for something bigger and better, which also will be torn down and replaced in short-form.
Avatar took 10 years to make.Think about all the man-hours logged. The amount of electricity they must have used just to develop the CGI special effects that never made it to film is astronomical. Think of all the generations of computers they must have gone through. There's no way they reached the final product using the same computer they started with.
Did any family leave Wall-E and plant a tree? Or did they buy their kid a Wall-E plastic figure made out of non-recyclable parts?
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